
This hearty brownie batter puppy chow transforms simple Chex cereal into an irresistible treat that satisfies every chocolate craving. The combination of rich brownie mix with the classic puppy chow technique creates something that's simultaneously familiar and excitingly new.
I first made this recipe during a movie night with friends when we needed something sweet but didn't want to fuss with the oven. Everyone kept reaching for more until the bowl was completely empty. Now it's requested at every gathering I host.
Ingredients
- Rice Chex cereal: Forms the perfect crunchy base that holds up well to the coating
- Semisweet chocolate chips: Provide the rich chocolate foundation; use high quality chips for best results
- Creamy peanut butter: Adds that distinctive nutty flavor; natural varieties work best for authentic taste
- Vanilla extract: Enhances all the other flavors; look for pure rather than imitation for optimal results
- Powdered sugar: Creates that signature sweet dusty coating; sift it first to prevent clumps
- Dry brownie mix: Is the secret ingredient that transforms this from ordinary to extraordinary
Step-by-Step Instructions
- Melt the Chocolate Mixture:
- Combine chocolate chips and peanut butter in a microwave-safe bowl and heat in 20-second intervals. Stir between each interval until completely smooth. The mixture should be glossy and have no lumps at all. Add vanilla extract and stir to incorporate. Be careful not to overheat as chocolate can seize and become grainy.
- Coat the Cereal:
- Place cereal in a large mixing bowl with plenty of room for stirring. Pour the melted chocolate mixture over the cereal while it's still warm and fluid. Use a rubber spatula to gently fold the mixture through the cereal until every piece is evenly coated. Take your time with this step to ensure complete coverage without crushing the delicate cereal pieces.
- Prepare the Sugar Coating:
- Combine powdered sugar and brownie mix in a large resealable plastic bag or container with a tight-fitting lid. Shake or stir until the two powders are completely blended together. This brownie mix addition is what gives this puppy chow its distinctive rich chocolate flavor beyond traditional recipes.
- Shake and Coat:
- Transfer the chocolate-covered cereal to the bag with the sugar mixture. Seal tightly ensuring no air can escape. Shake vigorously for about 30 seconds until every piece is thoroughly coated with the powdery mixture. The warmth from the chocolate will help the sugar mixture adhere perfectly to each piece.
- Cool and Set:
- Spread the coated cereal onto a parchment-lined baking sheet in a single layer. Allow it to cool completely at room temperature for about 15 minutes. This cooling period allows the chocolate to set making the puppy chow less messy to eat and giving it that perfect texture.

The brownie mix is truly what makes this recipe special. I discovered this trick when I had leftover dry mix from a baking project and decided to experiment. The distinctive chocolate flavor it adds is deeper and richer than cocoa powder alone. My daughter now refuses to eat regular puppy chow and calls this version "chocolate heaven in a bowl."
Storage Solutions
The key to maintaining maximum freshness is proper storage. Keep your puppy chow in an airtight container at room temperature. Glass containers or ziplock bags work wonderfully as long as you remove as much air as possible before sealing. While it theoretically stays fresh for up to a week, the texture is best within the first three days when the cereal maintains its perfect crunch.

Creative Variations
The beauty of this recipe lies in its versatility. For a seasonal twist, add crushed candy canes during winter or orange zest for a chocolate-orange variation. White chocolate lovers can substitute white chocolate chips and vanilla cake mix instead of brownie mix. For added texture and nutrition, mix in some chopped nuts like almonds or walnuts after coating. My personal favorite variation includes a handful of mini marshmallows tossed in just before serving for that rocky road experience.
Perfect Serving Suggestions
This puppy chow shines as a standalone snack, but it truly excels when incorporated into a larger spread. Create a movie night snack board with this as the centerpiece, surrounded by popcorn, pretzels, and fresh fruit for contrast. For parties, serve in individual paper cups or small mason jars so guests can easily grab a portion. It also makes a delightful topping for ice cream sundaes or can be layered with whipped cream and berries in a trifle for an impressive yet simple dessert.
The History Behind Puppy Chow
Despite its name, this snack has nothing to do with dog food. The original puppy chow gained popularity in the Midwest during the 1960s, earning its name from its resemblance to dog kibble. The traditional recipe featuring chocolate, peanut butter and powdered sugar became a staple at community gatherings and potlucks. Our brownie batter version simply elevates this nostalgic classic with deeper chocolate notes. Understanding this humble history makes sharing the treat even more meaningful as you connect with an authentic piece of American snack culture.
Frequently Asked Questions
- → Can I use a different cereal instead of Chex?
Yes, any cereal with a similar crunch and structure, like Crispix or Golden Grahams, can work as a substitute.
- → How do I prevent the cereal from breaking when mixing?
Gently stir the coating into the cereal and use a folding motion to avoid crushing it.
- → Can I make this treat ahead of time?
Yes, you can prepare it up to a week in advance. Store it in an airtight container at room temperature for the best results.
- → What can I add to customize this snack?
You can add mini marshmallows, chopped nuts, mini chocolate chips, or even a sprinkle of sea salt for extra flavor.
- → Is there a way to make this dairy-free?
Yes, use dairy-free chocolate chips and a plant-based butter alternative to make this snack vegan and dairy-free.