01 - 
                Preheat oven to 375°F. Grease a 9x13 baking dish
              
              
              
                02 - 
                Cut small squares in tops of rolls and gently remove some bread, keeping bottoms intact
              
              
              
                03 - 
                Mix melted butter, brown sugar, and cinnamon. Brush generously over tops and insides of rolls
              
              
              
                04 - 
                Beat cream cheese until smooth, then mix in sugar and egg until creamy
              
              
              
                05 - 
                Fill each roll cavity with cream cheese mixture. Bake about 15 minutes until golden and filling is set